A consultancy built from the inside of one of Austria's most celebrated family hotels.
MAJOVA brings together hotel technology, brand strategy, and culinary excellence — helping family-owned hotels, restaurants, and boutique hospitality businesses build for the future.
Born at the Rote Wand Gourmet Hotel, Lech am Arlberg, Austria
Why MAJOVA
MAJOVA was born at the Rote Wand Gourmet Hotel in Lech am Arlberg — a place built on the belief that great hospitality is equal parts craft, character, and operational excellence.
The three of us grew up here. We learned what it means to run a house with soul — and we watched the industry change around it. That's why we built MAJOVA: to take everything we know from the inside and help other independent hotels, restaurants, and hospitality businesses navigate what's coming.
No big agency overhead. No vendor bias. No generic frameworks that don't fit the reality of a family-run operation. Just three people who genuinely love this industry.
Services
We work across the full breadth of hospitality operations — from the systems that run behind the scenes to the brand that guests feel the moment they arrive.
The foundation of a modern hotel operation is invisible when it works — and catastrophic when it doesn't. PMS, POS, RMS, CRM, and the integrations that make them talk to each other.
Josef-Martin Walch
Your brand is the first thing a guest feels — before they arrive, before they check in. Independent hotels have stories the big chains can never tell. We help you tell yours.
Magdalena Walch
Food and beverage is often the most underestimated asset of a hotel — and the most powerful driver of loyalty. We help you build concepts that belong to your property.
Valentin Walch
Good hospitality is repeatable. The difference between a memorable stay and an inconsistent one often comes down to how your team communicates, hands off tasks, and maintains quality at scale.
The decisions made in the first 90 days define the next five years. We've been part of openings — and we know what goes wrong when nobody's watching the details.
The Team
Brand & Marketing
CMO of the Rote Wand Gourmet Hotel. Magdalena is responsible for everything that touches the guest before arrival — identity, content, and the visual language of the brand.
Hotel Technology
Led the complete digital transformation of the Rote Wand — rebuilding the tech stack from the ground up. PMS, POS, CRM, RMS: implemented it all, navigated the vendor landscape, learned what actually works.
F&B & Culinary Concepts
Diplom Sommelier, F&B strategist, and co-founder of Friends & Fools. He brings the same precision to hospitality that a great kitchen brings to a dish.
Projects
Every project starts with understanding the property — its soul, its constraints, and where it wants to go.
Technology · Operations
Full digital transformation of the family hotel — rebuilding the entire tech stack from the ground up, including PMS, POS, RMS, CRM, and all system integrations.
F&B · Community
Co-founded a culinary community club that brings world-class chefs to the table every week. A concept built on the belief that food is best when shared.
Opening · Concept
Part of the opening team, helping bring a new hospitality concept to life from day one — from operational setup to brand positioning.
F&B · Pop-up
A celebrated culinary pop-up experience at one of Austria's finest wineries in the Kamptal region — blending fine dining with a sense of place.
Let's talk
We start every engagement with a conversation — not a pitch deck. Tell us about your property, your challenge, and what you're trying to build. We'll be honest about whether we can help.
Location
Lech am Arlberg, Austria
Website